Enhances organisational understanding of the key tasks and behaviours required to ensure success
	Allows stakeholders to input to the process, enhancing ‘buy in’
	Produces a report clarifying the key tasks and 'success behaviours' for the role as it is now
	Can be mapped onto the organisation's own competency set or leadership profile, enabling integration with other HR systems
	Details relevant interview questions for selection purposes

In response to the evolving world of work, our clients have highlighted to us the need for a quick yet accurate method of analysing roles. The Blueprint™ Role Profiling Process meets this need through a rigorous, interactive and practical process.

The process is particularly relevant when used to support recruitment or development, especially where a role is new or operating in a changing landscape, either organisational or external.

Profiling new and existing roles enhances alignment, thereby improving organisational performance. Do all the key stakeholders want the same outputs from a particular role? Are the behaviours required from a role the same as those needed five years ago? Is the selection process rigorous and yet consensual?

The Blueprint™ Role Profiling process brings together key stakeholders for debate and agreement concerning a particular role and how it affects the organisation on a micro and macro level. Using an interactive, stimulating and structured workshop approach, facilitated by an experienced Wickland Westcott consultant, the process:

	clarifies deliverables for the role
	reviews the key tasks, knowledge and skills needed to achieve these
	defines the behaviours required.

The output report can be used for recruitment, development and evaluation, and is all the more valuable because of its participative, 360º approach.

Using the input of (typically) three to eight key stakeholders, and taking approximately three hours to complete, the group is led by the facilitator to surface differences in perspective and clarify both future and present requirements. Afterwards a report is produced which details the desired tasks and optimum behaviours, along with an objective, narrative, description of the role. This report can be mapped on to your own competency set/leadership profile to ease integration with other management processes.

Blueprint™ significantly reduces the risk of incorrect selection criteria and enhances the effectiveness of performance evaluation for the organisation.

“The Wickland Westcott Profiling Process provided us with a solid foundation for our recruitment and placement activities, enabling stakeholders within the business to agree precisely what we were looking for before we got started.”
Don Darby, Personnel Manager, Flybe

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